Strategies comparison between google and microsoft

Docs Lessons from Apple vs. This analysis touches on one of the more fundamental debates in product strategy —- going after market share vs. Commoditize Apple and Microsoft provide good examples of these two different strategies, as Thomas Fitzgerald commented in his post: Apple identifies technologies that are in their infancy or are relatively unexploited and finds away to give them mass market appeal.

Strategies comparison between google and microsoft

August 4, In a sense, Microsoft approaches the market from the top down, while Apple goes after the market from the bottom up. This is why it keeps pushing the 2-in-1 concept so hard. Is it a tablet or is it a laptop? The tagline for 2 in 1s is that it is a PC when you need it and a tablet when you want one.

The problem is that since the focus of these designs really emphasizes the productivity aspect of the experience, 2 in 1s turn out to be OK laptops and in many cases mediocre tablets.

On the other hand, Apple approaches the market from the bottom up. When Steve Jobs introduced the iPad inhe put a huge emphasis on the fact that it was a "consumption" device first.

In fact, he downplayed any possible productivity features, although he did hedge his bet by creating a version of Pages, Numbers, and Keynote apps for those who "might" want them.

But when Apple created ads for the iPad they were all focused on consumption and only in the last 18 months have they even added the focus on the iPad as a serious "creation" tool.

Notice the distinct difference even in terminology.

Five comparisons and five contrasts between Google Apps and - TechRepublic

Microsoft shows ads of people mostly working while Apple shows ads of people doing cool things with their iPhones and iPads. And therein lies the problem.

Consumers primarily buy mobile devices that make their lives easier and more fun, work be damned. And guess what, hundreds of millions of consumers bought iPhones and iPads anyhow. Heisler captures the essence of the difference between Microsoft and Apple well.

While this may seem like just semantics, it actually drives a very different mental picture to consumers about how they view their devices.


In fact, Apple drives a solid line between productivity and content creation versus creativity and content consumption. They have created some of the most innovative laptops, especially with the MacBook Air, and these products continue to defy the downward market trend in PCs.

Every quarter Apple sells at least 4 million Macs worldwide. And with the goal of streamlining its OSMicrosoft is at least creating an OS environment that is less confusing than in the past.

However, Apple has shown that there is great success in making great laptops, tablets, and smartphones with different goals in mind.Google Drive is a file storage and synchronization service, launched on April 24, The official announcement described Drive as "a place where you can create, share, collaborate, and .

Sep 21,  · PDF files that contain the Visual Studio documentation. The cloud productivity battle heats up. In , Google launched its business productivity suite under the Google Apps Premier Edition brand.

Strategies comparison between google and microsoft

Later renamed Google Apps for Work and rebranded as G Suite in late , Google has become the bitter and enduring competitor for Microsoft Office , trying to woo customers to the cloud for email, documents, online chat, and video conferencing.

The largest tech firms announced their Q1 earnings in the last week of April. The market reacted by lowering the share prices of Apple, Google (Alphabet), and Microsoft, while raising the prices of Amazon and Facebook.

If you step back and look and their income statements you get a different perspective. Apple is by far [ ]. Since your question includes big players “Like” IBM, Google, Facebook, Apple, and Microsoft, I’ll include AMAZON as well. There is private research and public research, closed source and open source projects, and what these companies all choose to share to encourage advancement in AI research is up to each company.

We’ll focus on services provided by Amazon Web Services (AWS), Google Cloud Platform (GCP) and Microsoft won’t cover all of them, or get into much detail about the infrastructure of.

Strategies comparison between google and microsoft
Download Visual Studio Retired documentation from Official Microsoft Download Center