Motivation of consumer behaviour

Next Page Needs are the core of the marketing concept. The study of Motivation refers to all the processes that drives in a person to perceive a need and pursue a definite course of action to fulfill that need. Primary needs are food, clothing, shelter and secondary needs are society, culture etc. For example, food is a need and type of food is our want.

Motivation of consumer behaviour

Custom Search Notes prepared by: People are motivated by many things, some positive others not.

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Some motivating factors can move people only a short time, like hunger which will last only until you are fed. Others can drive a person onward for years. Motivation is the driving force within individuals that impels them to action. Motivation is the activation or energization of goal-oriented behavior.

Motivation may be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. According to various theories, motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, morality, or avoiding mortality.

Needs are the essence of the marketing concept. Marketers do not create needs but can make consumers aware of needs. A need is something that is necessary for humans to live a healthy life. Needs are distinguished from wants because a deficiency would cause a clear negative outcome, such as dysfunction or death.

Needs can be objective and physical, such as food and water, or they can be subjective and psychological, such as the need for self-esteem.

Motivation of consumer behaviour

On a societal level, needs are sometimes controversial, such as the need for a nationalized health care system. Understanding needs and wants is an issue in the fields of politics, social science, and philosophy. Learned in response to our culture or environment. Are generally psychological and considered secondary needs Goals: A goal or objective is a projected state of affairs that a person or a system plans or intends to achieve—a personal or organizational desired end-point in some sort of assumed development.

Maslow’s Need Hierarchy Theory

It is the sought-after results of motivated behavior. Are specifically branded products or services that consumers select as their goals Positive and negative motivation: Positive motivation is a response which includes enjoyment and optimism about the tasks that you are involved in.

Positive motivation induces people to do work in the best possible manner and to improve their performance. Under this better facilities and rewards are provided for their better performance. Such rewards and facilities may be financial and non-financial.

Negative motivation aims at controlling the negative efforts of the work and seeks to create a sense of fear for the worker, which he has to suffer for lack of good performance. It is based on the concept that if a worker fails in achieving the desired results, he should be punished.Consumer behaviour is defined as “all psychological social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, and tell others about products and services.” Consumer behaviour involves both individual and group processes.

Consumer behaviour is. To determine consumer behavior, marketers use numerous consumer behavior models. Theory of Reasoned Action Created by Martin Fishbein and Icek Ajzen in the late s, the Theory of Reasoned Action centers its analysis on the importance of pre-existing attitudes in the decision-making process.

Motivation of consumer behaviour

Motivation is the driving force within individuals that impels them to action. Motivation is the activation or energization of goal-oriented behavior. Motivation may be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well.

CONSUMER BEHAVIOUR – 2: MOTIVATION INDUVIDUAL DETERMINATS OF BEHAVIUOR. INTRODUCTION To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour/5(4).

Consumer Motivation Motivation is an inner drive that reflects goal-directed arousal. In a consumer behavior context, the results is a desire for a product, service, or experience. It is the drive to satisfy needs and wants, both physiological and psychological, .

ABSTRACT - Motivation-need theories are reviewed, their implications to consumer behavior investigated, and the various findings and concepts integrated in formulating a .

Consumer Behaviour and Motivation Stages